It’s easy to forget how important something as intangible as “branding” is to a business’s success or failure. But, to have a long-term business model, branding is a lot more important than the particular products and services one offers today. Take a look at the big name brands you know and love. What have they […]
Is a Lack of Integration (processes and tech) Hurting Your Business?
All parts of your must business work together. They need to do more than co-exist. They need to work together, flow into each other in such a way that it is seamless. If there is a lack of integration somewhere it will disengage your customers or prospects and along with them sales. From planning to […]
The Top 9 MUST TRACK Marketing Stats
Blogging needs to be an absolutely essential part of your marketing plan. In fact, your blog is at the center of all of your content marketing efforts. Without understanding the ways to track and ensure blogging success, you’re just shooting in the dark hoping for a miracle. Miracles do happen online, but it’s more likely […]
Common Online Marketing Mistakes
When it comes to online marketing, everyone starts off thinking they know how to do it. But, the truth is, online marketing is not very different from other types of marketing. The tool is different, but the way you go about it really isn’t. You still need to understand who your audience is, what your […]
Real-Time Marketing: What Is It and What Does It Mean for Your Business?
Real-time marketing is marketing that happens as real-time events occur, with the basis being the real-time event and the goal being to gain awareness, build your email list, or drive sales of a specific product or service. While it’s not technically planned, you have to invest in the technology and potential services needed to perform […]