Blogging needs to be an absolutely essential part of your marketing plan. In fact, your blog is at the center of all of your content marketing efforts. Without understanding the ways to track and ensure blogging success, you’re just shooting in the dark hoping for a miracle. Miracles do happen online, but it’s more likely […]
Real-Time Marketing: What Is It and What Does It Mean for Your Business?
Real-time marketing is marketing that happens as real-time events occur, with the basis being the real-time event and the goal being to gain awareness, build your email list, or drive sales of a specific product or service. While it’s not technically planned, you have to invest in the technology and potential services needed to perform […]
Understanding the Importance of Customer-Centric Marketing
The entire idea behind customer-centric marketing stems from the fact that only customers make money for your business. Because of that, all marketing just like product development and content creating should place the focus on them instead of elsewhere. In order to learn to place the focus on the customer in marketing, it’s important to […]
Site Owed by Microsoft Hacked via Simple Flaw – Is Your Site Vulnerable Too?
I have said it before but it bears repeating…. No one is immune to hacks. It doesn’t matter if you are a small business with 10 employees or a huge business with 10,000 employees. This point was once again driven home when this past Wednesday the Microsoft site, digitalconstitution.com, was found to contain numerous spam […]