All parts of your must business work together. They need to do more than co-exist. They need to work together, flow into each other in such a way that it is seamless. If there is a lack of integration somewhere it will disengage your customers or prospects and along with them sales. From planning to […]
Common Online Marketing Mistakes
When it comes to online marketing, everyone starts off thinking they know how to do it. But, the truth is, online marketing is not very different from other types of marketing. The tool is different, but the way you go about it really isn’t. You still need to understand who your audience is, what your […]
Real-Time Marketing: What Is It and What Does It Mean for Your Business?
Real-time marketing is marketing that happens as real-time events occur, with the basis being the real-time event and the goal being to gain awareness, build your email list, or drive sales of a specific product or service. While it’s not technically planned, you have to invest in the technology and potential services needed to perform […]
8 Powerful Keys To A Strong Brand
It’s easy to forget how important something as intangible as “branding” is to a business’s success or failure. But, to have a long-term business model, branding is a lot more important than the particular products and services one offers today. The market is super crowded and potential clients have so many choices at their fingertips […]
Site Owed by Microsoft Hacked via Simple Flaw – Is Your Site Vulnerable Too?
I have said it before but it bears repeating…. No one is immune to hacks. It doesn’t matter if you are a small business with 10 employees or a huge business with 10,000 employees. This point was once again driven home when this past Wednesday the Microsoft site, digitalconstitution.com, was found to contain numerous spam […]