You’ve heard people say that it’s not what you know, it’s who you know that gets your foot in the door. Well, that’s also true for marketing. One of the most effective forms of marketing is relationship marketing. This type of marketing involves branding and positioning by building relationships with your audience to the point […]
Understanding the Importance of Customer-Centric Marketing
The entire idea behind customer-centric marketing stems from the fact that only customers make money for your business. Because of that, all marketing just like product development and content creating should place the focus on them instead of elsewhere. In order to learn to place the focus on the customer in marketing, it’s important to […]
Turning Bad Online Reviews into Positives
If you’re in business long enough, it’s going to happen. Someone is going to say something bad about you online. It may or may not be true. It will be upsetting, and it will cause you to doubt everything you believe in. But, there is a way that you can turn bad online reviews into […]
Responsive Email Matters – You can’t respond to what you can’t see
Have you ever read your email on a smart phone or tablet? If you’re lucky, you can easily read and respond on your mobile device. Unfortunately what usually happens is the font is tiny, you have to scroll sideways to even see most of the copy, multiple columns make it impossible to understand the message […]
How To Get Your Readers to Interact
Reader interaction accomplishes many things for a website. It helps add user generated content. It also helps pull in more readers. People want to participate and see what everyone’s talking about. However, getting reader interaction isn’t always easy. Here are a few tried and true strategies for getting more interaction on your articles and blogs. […]
