You probably already know that content is king on the internet. Great content can make all the difference to the success of your business. If you’re looking for easy ways to create killer content, here are a few simple solutions. Adopt the “Plain English” campaign– When you write on the net, you’re writing for real […]
Why Keywords and Search Phrases Matter
An online business that ignores keywords and search phrases will surely struggle. The internet is based on information. That information is sorted and organized based on the topic or keywords that best describe the information. When you embrace keywords and search phrases, you’re better able to position your website competitively. Here’s why your keywords and […]
Web Analytics and Customer Behavior
Do you have analytics installed on your website? If they are installed, do you look at the data regularly? Analytics can help you learn valuable information about your customers’ behavior. It can tell you how to provide more value and optimize every customer’s experience. What Analytics Can Tell You? There are varying degrees of analytics. […]
Good Online Business Practices = More Customers
Every online and offline business operates through a series of practices. Practices are essentially systems you’ve established to accomplish something for your business. For example, when someone sends you an email inquiring about your products or services, what you do with that email is considered a practice. How you communicate your practice is considered a […]
What Is Personality Marketing?
In simple terms it means using your personality to stand out in a crowded marketplace. The old adage still stands true – people like to do business with people they like. This doesn’t mean that you can be awful at your job and still do well but it does mean that you’ll stand out a […]
